Course curriculum

  • 1

    1. Introduction

  • 2

    2. Product Sense Basics

    • 2.1 Overview

    • 2.2 What is Product Sense?

    • 2.3 Product Breakdown

    • 2.4 Product Breakdown Template
  • 3

    3. Product Metrics

    • 3.1 Overview

    • 3.2 Product Vision

    • 3.3 Mission Statement

    • 3.4 Product Goal

    • 3.5 User Journey

    • 3.6 Monetization

    • 3.7 The North Star Metric (NSM)

    • 3.8 Driver & Secondary Metrics

    • 3.9 Metric Recipe

    • 3.10 Metric Frameworks

    • 3.11 YouTube Case Question
  • 4

    4. Measuring Product Quality

  • 5

    5. Metric Investigation

    • 5.1 Overview

    • 5.2 Metric Investigation Framework

    • 5.3 Metric Investigation - Clarify

    • 5.4 Metric Investigation - Diagnosis

    • 5.5 Metric Investigation - Root Cause

    • 5.6 Metric Investigation - Recommendation

    • 5.7 Metric Investigation Template

    • 5.8 Facebook Engagement Declined

    • 5.9 Facebook Engagement Declined - Solution

    • 5.10 YouTube Commented Increased, but Watch Time Declined

    • 5.11 YouTube Commented Increased, but Watch Time Declined - Solution
  • 6

    6. Product Improvement

    • 6.1 Overview

    • 6.2 Framework - Should you build a feature?

    • 6.3 Should You Build a Feature? - Clarify

    • 6.4 Should You Build a Feature? - User Journey

    • 6.5 Should You Build a Feature? - Analysis

    • 6.6 Should You Build a Feature? - Experiment

    • 6.7 Framework - Prioritization

    • 6.8 Prioritization - Clarify

    • 6.9 Prioritization - User Journey

    • 6.10 Prioritization - Analysis

    • 6.11 Prioritization - Impact & Effort Matrix

    • 6.12 Framework - How to Improve a Product

    • 6.13 Product Improvement Template

    • 6.14 Should Facebook Add a Restaurant Page?

    • 6.15 Should Facebook Add a Restaurant Page? - Solution

    • 6.16 Should LinkedIn Add a Funny Reaction?

    • 6.17 Should LinkedIn Add a Funny Reaction? - Solution

    • 6.18 How Would You Improve Gmail?

    • 6.19 How Would You Improve Gmail? - Solution
  • 7

    7. Mock Interview

  • 8

    8. Additional Practice Cases

    • Measuring Lyft Driver Satisfaction

    • Increase Posts on Facebook Groups

    • Measure Spam on Facebook

    • Measure Engagement on Uber

    • Should LinkedIn add videos?

    • Investigate Declining User Retention on Facebook

    • Measure Active Users in Instacart

    • Measure Success on Instagram Stories

    • How would you improve Facebook Messenger?

    • How would you improve Google Maps?